A major aspect of the SZ approach is to curate a team of consultants that meets the needs of each and every client. We bring together a team of multidisciplinary experts, finding the best fit for each individual project. By working with a consortium of creatives, we have more agility and fluidity to achieve project goals and meet our clients’ unique needs.
When the SZ team collaborated with Mt. Baker Station Associates for the brand-new urban housing hub Stazione25, we brought in Laurent Bourscheidt of L+B Design to provide creative direction for the Stazione25 brand identity. Laurent developed the aesthetics and the details of the brand in conjunction with Mt. Baker Station Associates, Morgan Design Group, the architect of record, and Bristal Design Group, the interior designers. Each consultant brought their expertise to the brainstorming table, providing a multidisciplinary approach to developing the brand guidelines.
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