Wikipedia defines Small Business Saturday as “an American shopping holiday held during the Saturday after Thanksgiving” between Black Friday and Cyber Monday. It is a day set aside specifically to encourage Americans to make holiday purchases from small brick and mortar businesses in their area.

Whether online, curbside, safely in-store, or highlighting your favorite small business on social media, you can help make an impact on your community by shopping small this Saturday. Check out MInext to learn more about Mercer Island business owners ‘behind the mask’.

MInext is a new marketing and outreach campaign launched on Nov. 9 by the City and Chamber of Commerce. The campaign invites residents to “Come discover something new” while supporting Island businesses during the COVID-19 pandemic.

“The goal is to reconnect and strengthen connections between local businesses and Mercer Island residents, providing ways for Islanders to get to know the people behind their local businesses,” Sarah Bluvas, the city’s emergency small business liaison, told the Mercer Island Reporter.